Magazine Campaign For Sickle Cell
#MERCHWITHSCREAM The Magazine Campaign For Sickle Cell; Giving Sickle Cell A Makeover.
S.C.R.E.A.M (Sickle Cell Reach Equal Awareness Movement) introduces its very first Magazine Campaign to fundraise and boost awareness for Sickle Cell Disease. SCD (Sickle Cell Disease) is one of the most common genetic conditions in the UK, affecting predominantly the black community. S.C.R.E.A.M Warriors have taken it upon themselves to elevate the profile of SCD and take a step forward towards reaching equal awareness for understanding what life is really like living with an invisible condition.
For Sickle Cell Warriors, 2020 Marked the year of being seen. During the height of the pandemic, Sickle Cell was listed for the first time as a condition significant enough to safeguard, shield and take care of. This opened the doors for many Sickle Cell Warriors to receive the assistance they need. Many for the first time.
YEWMAGAZINE highlights 5 Sickle Cell Warriors, in the official S.C.R.E.A.M Merchandise. For Warriors, by Warriors. Each item has been created to unify those living with and supporting SCD, whilst educating anyone that sees it. 100% of the profits made from the Merchandise will go towards future S.C.R.E.A.M projects and campaigns for Sickle Cell 📢.
Following the success of the most recent “Call Me By My Name” campaign, “Your condition is invisAble, Youth Aren’t”conceptualised by producer and Sickle Cell Warrior Petra Akinsiku, was inspired by the community’s response and desire to come together during the difficult shielding restrictions.
“The aim of this campaign was to unite them and show off their brand of ‘special’, rather than highlight their sickness or shortcomings. This is what I see when I think of my fellow Sickle Cell Warriors. Creativity, strength, an inward glow and all the potential in the world when supported the right way.
We work harder than most to represent ourselves, this shoot was a chance to make every single one of them feel like the feature Warrior they really are.”– Petra Akinsiku
Sickle Cell Reach Equal Awareness Movement Projects are currently self-funded and in support of its collaborators and contributors who are passionate about raising awareness for SCD. Those that support S.C.R.E.A.M believe that raising awareness is the most pivotal step in changing the lives of those living through the condition.
Collaborators for the #MERCHWITHSCREAM Campaign include Bafta Award winner Akin Akinsiku, Fashion Photographer Gavin SF and acclaimed Comicbook Artist Siku.
On the day of shooting, not one of the feature Sickle Cell Warriors felt 100% throughout the entire day. They may not look ‘sick’, they shouldn’t have to.
The campaign will be released weekly from January 25th-1st March 2021, under the organisation S.C.R.E.A.M (Sickle Cell Reach Equal Awareness Movement) –A collective, dedicated to conceptualising and creating great content specifically targeted toward raising awareness for Sickle Cell Disease.
The Official Merchandise featured in this campaign is available at www.joinscream.org/merchwithscream. 100% of the profits will go towards MORE S.C.R.E.A.M projects and campaigns for Sickle Cell
Re-branding Sickle Cell Disease – To get involved in making this possible and for more information, you can connect with @join_SCREAM on Instagram.